Automotive Sales
The automotive industry is undergoing enormous change with self-drive vehicles, electric vehicles and connectivity all playing a part. The changes are also bringing opportunity and new challenges for auto manufacturers and their service providers.
To stay relevant, product knowledge and customer service are crucial for the workforce so efficient learning and development is critical.
mLearn's mobile, flexible learning delivers tailored, memorable information efficiently to your workforce.
To stay relevant, product knowledge and customer service are crucial for the workforce so efficient learning and development is critical.
mLearn's mobile, flexible learning delivers tailored, memorable information efficiently to your workforce.
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How mLearn can help
Customer Service
Your sales staff are the front line of your business and the brand ambassadors. The way in which they interact and deal with customers is key to your sales.
mLearn offers engaging, short messages in a variety of medias to ensure effective, memorable CX learning.
mLearn offers engaging, short messages in a variety of medias to ensure effective, memorable CX learning.
- Key behaviours
- Communications skills
- Company ethos and values
- Brand consistency
- Video simulations to replicate real life scenarios
- Best practice sharing videos
- Key behaviour infographics
- How to deal with complaints role-play audio
- Fun, engaging and immersive games
Product Knowledge
We know that as new models are delivered to the forecourt, you need your sales team to already have a comprehensive knowledge of every feature and mechanism.
mLearn offers flexible content options to achieve comprehensive retained learning.
video – walk-through videos of the vehicle's interior or short video enactments of the key safety features.
text – bite-size pieces of information for digestible knowledge, test retention rates with quizzes and questionnaires. Some of your team not up to speed? Don't panic, you can tweak the delivery schedule and add or change the learning to address their individual needs.
audio – get creative with in-dealership role play or possible questions
or images – mechanics, interior options or on-the- road features in image form can enhance the learning experience, making it more memorable and therefore more effective.
mLearn offers flexible content options to achieve comprehensive retained learning.
video – walk-through videos of the vehicle's interior or short video enactments of the key safety features.
text – bite-size pieces of information for digestible knowledge, test retention rates with quizzes and questionnaires. Some of your team not up to speed? Don't panic, you can tweak the delivery schedule and add or change the learning to address their individual needs.
audio – get creative with in-dealership role play or possible questions
or images – mechanics, interior options or on-the- road features in image form can enhance the learning experience, making it more memorable and therefore more effective.
Why it works
Simple and intuitive MicroLearning
Accessible Knowledge
Individual logins mean instant access to learning specifically tailored to a role, process or expertise.
Mobile Learning
Access learning on the job and at the convenience of the learner, promoting self-led learning and better engagement, ideal for busy healthcare professionals.
Knowledge Retention
Essential information is easily digested and retained when it is delivered in bite size pieces and repeated over a set amount of time. Constant quick quizzes or questionnaires force knowledge recall, resulting in long term retention.
Adaptable Development
As the learner learns, content can be adjusted to suit individual needs to make a seamless L & D journey: to Admin overview of test results allows measurement of the learning's success, so weak points can be addressed quickly.
Brands that trust us
